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THE HIGHLIGHTS
“Wednesday” (32.7%) is crowned the most-watched series of the quarter, while “Dos Tumbas” (17.5%) stands out as the third most-watched and the most successful national premiere.
NNetflix (71.1%) regains the lead and narrowly surpasses Prime Video (70.8%) as the platform with the highest penetration in Spain.
Interest in the NBA on Prime Video is notable: 1 in 3 users without access states they might subscribe to the platform to watch it, although almost 1 in 5 of its current users (19.7%) is still unaware that it will broadcast it.
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GECA’s 26th Wave of the OTT Barometer analyzes the evolution of streaming platforms in Spain and the changes in users’ consumption habits. The data from this report reflects the sector’s trends and audience behavior in the last quarter
