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THE HIGHLIGHTS?
“‘Squid Game 3’ (25.9%) and ‘El Jardinero’ (16.4%) are crowned the most-watched series of the quarter, with the latter also being the most successful domestic premiere.”
Vertical format fiction is bursting onto the scene: more than 60% of young adults (18-34 years) already consume these micro-series on apps like ReelShort, the most popular one.
HBO Max’s Sports Plan is growing, adding +7.5 points in one year, although almost 1 in 5 of its users (17.9%) is still unaware of its existence.
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The 25th Wave of the GECA OTT Barometer analyzes the evolution of streaming platforms in Spain and the changes in users’ consumption habits. The data from this report reflect sector trends and audience behavior in the last quarter.
