Ad-supported plans are gaining ground

According to data from the 25th wave of the GECA OTT Barometer, ad-supported plans are the majority on several platforms, suggesting a clear acceptance of the hybrid model that combines subscription and advertising. “Although it is often assumed that users are reluctant to pay to watch advertising, the GECA OTT Barometer data points to a different reality,” notes María Bravo, head of the GECA OTT Barometer.

“Overall, 72.1% of SVOD users in Spain are subscribed to at least one ad-supported plan. These types of insights allow us to detect real changes in audience behavior that often go unnoticed in public debate.”

Elena Neira