Author: Pedro García-Mauriño

Advertising, one of streaming’s great allies in Spain for platforms and users

Ad-supported plans are gaining ground According to data from the 25th wave of the GECA OTT Barometer, ad-supported plans are the majority on several platforms, suggesting a clear acceptance of the hybrid model that combines subscription and advertising. “Although it is often assumed that users are reluctant to pay to watch advertising, the GECA OTT […]

Gloria Saló, GECA: “Iberficción highlights the importance of adaptations”

According to the GECA report, in Latin America, Chile, Mexico, Argentina, and Colombia are the largest exporters of fiction formats. Mexico is the territory that produces the most remakes. This was commented to ttvnews by Gloria Saló, director of Production and Content Consulting at GECA, who stated that “in this year’s Iberficción section, we have […]

Nonfiction Series Fuel Local Boom in Spain 

““Unscripted allows platforms to diversify content for and create an attractive offer for advertisers in new ad-supported subscription models,” notes Geca’s Gloria Saló” Variety Emiliano de Pablos