Netflix Tops Europe, Squid Game 3 Leads Social Impact – GECA
According to the latest semi-annual report from Social Intelligence, a key metric for measuring the social impact of audiovisual productions, Netflix has solidified its dominant position across Europe during the first half of 2025. The report, which weights various online sources including social buzz, official website traffic, Google Trends, and piracy, reveals a clear picture […]
Ten years of Netflix in Spain: How the arrival of platforms sparked the explosion of Spanish series.
In 2024, a record 68 new titles were released, and this October has been one of the months with the most domestic television fiction in history. We review the data from the last decade. *This October marks 10 years since Netflix’s arrival in Spain, which occurred on October 20, 2015. Around that same time, Movistar […]
Spaniards prefer to watch their series with ads to be on more platforms
More than half of Netflix and Disney+ users pay for the ad-supported plan, and up to 78% on Prime Video. “The series and films that Spaniards watch have been a common topic of conversation since the arrival of streaming platforms a decade ago, which are now present in 13 million households, approximately 70% of the […]
YouTube Dominance and Canceled Streaming Subscriptions: Inside Spain’s New FAST Barometer
Analytics, data, and consulting company GECA unveiled the service and its first report at Iberseries & Platino Industria. “Spain is seeing growth in free streaming services usage, with YouTube being the dominant player, and streaming subscriptions experiencing a hit. Just ask GECA, an analytics, data, and consulting company focused on the Spanish and Hispanic markets, […]
Advertising, one of streaming’s great allies in Spain for platforms and users
Ad-supported plans are gaining ground According to data from the 25th wave of the GECA OTT Barometer, ad-supported plans are the majority on several platforms, suggesting a clear acceptance of the hybrid model that combines subscription and advertising. “Although it is often assumed that users are reluctant to pay to watch advertising, the GECA OTT […]
Gloria Saló, GECA: “Iberficción highlights the importance of adaptations”
According to the GECA report, in Latin America, Chile, Mexico, Argentina, and Colombia are the largest exporters of fiction formats. Mexico is the territory that produces the most remakes. This was commented to ttvnews by Gloria Saló, director of Production and Content Consulting at GECA, who stated that “in this year’s Iberficción section, we have […]
Nonfiction Series Fuel Local Boom in Spain
““Unscripted allows platforms to diversify content for and create an attractive offer for advertisers in new ad-supported subscription models,” notes Geca’s Gloria Saló” Variety Emiliano de Pablos
Joaquín, un talismán en audiencias no solo televisivas: así elevó los datos de otros programas y de las redes sociales
“El espacio ha triplicado a su inmediato competidor, la telerrealidad de Telecinco Pesadilla en el paraíso. De esta forma, se ha convertido en el cuarto estreno de entretenimiento más visto desde la temporada 2012/2013 en la televisión generalista, según la consultora GECA” El País Héctor Llanos
Los formatos de más éxito en el sector audiovisual en todo el mundo
“La delgada línea que separa la ficción del entretenimiento (…) son algunas de las tendencias del sector audiovisual que marcarán la temporada 2022-2023 en todo el mundo y que avanzó Gloria Saló, directora de consultoría de producción y contenidos de GECA en la última edición del Festival de Televisión de Vitoria (FesTVal)” La Vanguardia Francesc […]
La diversidad se gana un hueco en nuestro mando a distancia
“La consultora GECA desveló en el Festival de Televisión de Vitoria (FesTVal) las tendencias en ficción y entretenimiento” La Razón Gerardo Granda