Press clipping

Spaniards prefer to watch their series with ads to be on more platforms

23 October 2025

More than half of Netflix and Disney+ users pay for the ad-supported plan, and up to 78% on Prime Video.

“The series and films that Spaniards watch have been a common topic of conversation since the arrival of streaming platforms a decade ago, which are now present in 13 million households, approximately 70% of the total. ‘Netflix to watch The Office’ or ‘Disney+ for the kids’ are reasons why a user chooses one, another, or several platforms. The sharing of series-watching preferences is followed by a question: ‘How much do you pay?’.”