{"id":7484,"date":"2025-10-21T15:13:55","date_gmt":"2025-10-21T15:13:55","guid":{"rendered":"https:\/\/webgeca.geca.es\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/"},"modified":"2025-11-07T11:15:15","modified_gmt":"2025-11-07T11:15:15","slug":"advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users","status":"publish","type":"post","link":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/","title":{"rendered":"Advertising, one of streaming’s great allies in Spain for platforms and users"},"content":{"rendered":"\n
Ad-supported plans are gaining ground <\/p>\n\n
According to data from the 25th wave of the GECA OTT Barometer, ad-supported plans are the majority on several platforms, suggesting a clear acceptance of the hybrid model that combines subscription and advertising. “Although it is often assumed that users are reluctant to pay to watch advertising, the GECA OTT Barometer data points to a different reality,” notes Mar\u00eda Bravo, head of the GECA OTT Barometer. <\/p>\n\n
“Overall, 72.1% of SVOD users in Spain are subscribed to at least one ad-supported plan. These types of insights allow us to detect real changes in audience behavior that often go unnoticed in public debate.” <\/p>\n
Ad-supported plans are gaining ground According to data from the 25th wave of the GECA OTT Barometer, ad-supported plans are the majority on several platforms, suggesting a clear acceptance of the hybrid model that combines subscription and advertising. “Although it is often assumed that users are reluctant to pay to watch advertising, the GECA OTT […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[62],"tags":[],"class_list":["post-7484","post","type-post","status-publish","format-standard","hentry","category-press-clipping"],"yoast_head":"\n
Advertising, one of streaming's great allies in Spain for platforms and users - GECA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising, one of streaming's great allies in Spain for platforms and users\" \/>\n<meta property=\"og:description\" content=\"Ad-supported plans are gaining ground According to data from the 25th wave of the GECA OTT Barometer, ad-supported plans are the majority on several platforms, suggesting a clear acceptance of the hybrid model that combines subscription and advertising. “Although it is often assumed that users are reluctant to pay to watch advertising, the GECA OTT […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/\" \/>\n<meta property=\"og:site_name\" content=\"GECA\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-21T15:13:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-07T11:15:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pedro Garc\u00eda-Mauri\u00f1o\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GECAtv\" \/>\n<meta name=\"twitter:site\" content=\"@GECAtv\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pedro Garc\u00eda-Mauri\u00f1o\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/\"},\"author\":{\"name\":\"Pedro Garc\u00eda-Mauri\u00f1o\",\"@id\":\"https:\/\/webgeca.geca.es\/#\/schema\/person\/5eb1f66e5e10ef52e8536cce7a7262a6\"},\"headline\":\"Advertising, one of streaming’s great allies in Spain for platforms and users\",\"datePublished\":\"2025-10-21T15:13:55+00:00\",\"dateModified\":\"2025-11-07T11:15:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/\"},\"wordCount\":121,\"publisher\":{\"@id\":\"https:\/\/webgeca.geca.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg\",\"articleSection\":[\"Press clipping\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/\",\"url\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/\",\"name\":\"Advertising, one of streaming's great allies in Spain for platforms and users - GECA\",\"isPartOf\":{\"@id\":\"https:\/\/webgeca.geca.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg\",\"datePublished\":\"2025-10-21T15:13:55+00:00\",\"dateModified\":\"2025-11-07T11:15:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage\",\"url\":\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg\",\"contentUrl\":\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/webgeca.geca.es\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising, one of streaming’s great allies in Spain for platforms and users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webgeca.geca.es\/#website\",\"url\":\"https:\/\/webgeca.geca.es\/\",\"name\":\"GECA\",\"description\":\"Consultora audiovisual\",\"publisher\":{\"@id\":\"https:\/\/webgeca.geca.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webgeca.geca.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/webgeca.geca.es\/#organization\",\"name\":\"GECA\",\"alternateName\":\"GECA\",\"url\":\"https:\/\/webgeca.geca.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webgeca.geca.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2022\/12\/cropped-logo-grande.png\",\"contentUrl\":\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2022\/12\/cropped-logo-grande.png\",\"width\":320,\"height\":128,\"caption\":\"GECA\"},\"image\":{\"@id\":\"https:\/\/webgeca.geca.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/GECAtv\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/webgeca.geca.es\/#\/schema\/person\/5eb1f66e5e10ef52e8536cce7a7262a6\",\"name\":\"Pedro Garc\u00eda-Mauri\u00f1o\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/webgeca.geca.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f592d049eb748e5ba79cdbe47538b271954ae81cd9785f1585068811dde1b95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f592d049eb748e5ba79cdbe47538b271954ae81cd9785f1585068811dde1b95?s=96&d=mm&r=g\",\"caption\":\"Pedro Garc\u00eda-Mauri\u00f1o\"},\"url\":\"https:\/\/webgeca.geca.es\/en\/author\/pedro-gm\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Advertising, one of streaming's great allies in Spain for platforms and users - GECA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/","og_locale":"en_US","og_type":"article","og_title":"Advertising, one of streaming's great allies in Spain for platforms and users","og_description":"Ad-supported plans are gaining ground According to data from the 25th wave of the GECA OTT Barometer, ad-supported plans are the majority on several platforms, suggesting a clear acceptance of the hybrid model that combines subscription and advertising. “Although it is often assumed that users are reluctant to pay to watch advertising, the GECA OTT […]","og_url":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/","og_site_name":"GECA","article_published_time":"2025-10-21T15:13:55+00:00","article_modified_time":"2025-11-07T11:15:15+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-scaled.jpg","type":"image\/jpeg"}],"author":"Pedro Garc\u00eda-Mauri\u00f1o","twitter_card":"summary_large_image","twitter_creator":"@GECAtv","twitter_site":"@GECAtv","twitter_misc":{"Written by":"Pedro Garc\u00eda-Mauri\u00f1o","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#article","isPartOf":{"@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/"},"author":{"name":"Pedro Garc\u00eda-Mauri\u00f1o","@id":"https:\/\/webgeca.geca.es\/#\/schema\/person\/5eb1f66e5e10ef52e8536cce7a7262a6"},"headline":"Advertising, one of streaming’s great allies in Spain for platforms and users","datePublished":"2025-10-21T15:13:55+00:00","dateModified":"2025-11-07T11:15:15+00:00","mainEntityOfPage":{"@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/"},"wordCount":121,"publisher":{"@id":"https:\/\/webgeca.geca.es\/#organization"},"image":{"@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage"},"thumbnailUrl":"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg","articleSection":["Press clipping"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/","url":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/","name":"Advertising, one of streaming's great allies in Spain for platforms and users - GECA","isPartOf":{"@id":"https:\/\/webgeca.geca.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage"},"image":{"@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage"},"thumbnailUrl":"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg","datePublished":"2025-10-21T15:13:55+00:00","dateModified":"2025-11-07T11:15:15+00:00","breadcrumb":{"@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#primaryimage","url":"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg","contentUrl":"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/webgeca.geca.es\/en\/advertising-one-of-streamings-great-allies-in-spain-for-platforms-and-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/webgeca.geca.es\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Advertising, one of streaming’s great allies in Spain for platforms and users"}]},{"@type":"WebSite","@id":"https:\/\/webgeca.geca.es\/#website","url":"https:\/\/webgeca.geca.es\/","name":"GECA","description":"Consultora audiovisual","publisher":{"@id":"https:\/\/webgeca.geca.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/webgeca.geca.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/webgeca.geca.es\/#organization","name":"GECA","alternateName":"GECA","url":"https:\/\/webgeca.geca.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webgeca.geca.es\/#\/schema\/logo\/image\/","url":"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2022\/12\/cropped-logo-grande.png","contentUrl":"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2022\/12\/cropped-logo-grande.png","width":320,"height":128,"caption":"GECA"},"image":{"@id":"https:\/\/webgeca.geca.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/GECAtv"]},{"@type":"Person","@id":"https:\/\/webgeca.geca.es\/#\/schema\/person\/5eb1f66e5e10ef52e8536cce7a7262a6","name":"Pedro Garc\u00eda-Mauri\u00f1o","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/webgeca.geca.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f592d049eb748e5ba79cdbe47538b271954ae81cd9785f1585068811dde1b95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f592d049eb748e5ba79cdbe47538b271954ae81cd9785f1585068811dde1b95?s=96&d=mm&r=g","caption":"Pedro Garc\u00eda-Mauri\u00f1o"},"url":"https:\/\/webgeca.geca.es\/en\/author\/pedro-gm\/"}]}},"_links":{"self":[{"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/posts\/7484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/comments?post=7484"}],"version-history":[{"count":1,"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/posts\/7484\/revisions"}],"predecessor-version":[{"id":7485,"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/posts\/7484\/revisions\/7485"}],"wp:attachment":[{"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/media?parent=7484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/categories?post=7484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webgeca.geca.es\/en\/wp-json\/wp\/v2\/tags?post=7484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/webgeca.geca.es\/wp-content\/uploads\/2025\/10\/Business-Insider-Logo-1024x576.jpg\"){kind=logo}
<\/figure>\n<\/div>\n